Jyothika’s Ponmagal Vandhal would the first to release directly in OTT (Amazon Prime), a section of the film industry has welcomed the decision, while a few have raised their arms against it.
Welcoming the move, a prominent producer J S Sathish Kumar says that it is an opportunity to make some profit on the business by the producer. ‘It should be appreciated. I am for it’ he adds.
TN Theatre Owners Association chief Pannerselvam says, ‘ We theatres screened their films over the years and helped them reach masses and make some money. When we are facing tough times, it is not right for them to ditch us and go away. We are worried. In such a case, we will not support or co-operate with them in future’.